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Abstract Sunset

  Hi, I'm Micaela 

A Creative Marketer

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About Me

I am a dedicated and curious-minded Marketing & Psychology graduate with a hunger for knowledge and an obsession with improvement. I am an imaginative, yet objective thinker, with an internal commitment to excellence. I revel in the intersection between the analytical and emotional with the long term goal of optimizing methodologies of brand-positioning and customer engagement.

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Analyzed industry search trends and identified search segments with growth potential, Audited site operations, diagnosed issues, and provided actionable solutions to remedy poor search engine performance. Repaired inaccurate structured data and proposed initiatives within the HTML to improve organic clickthrough rate for textbook searches​ resulting in multiple pages ranking the first page.

Conducted website traffic analysis, SEO, and ROI assessment using Google Analytics. Created HTML microsites for clients, optimized data into dynamic reports & dashboards.

Managed email marketing campaigns for COVID-19 product, delivering personalized emails and generating new leads.

Painting has been a part of my life for years now as a creative outlet, hobby, and recently, a part-time job. In 2020, I decided to sell my art for the first time. Since starting my website, I have sold paintings and prints both online and through Art One Gallery in Scottsdale, AZ


Let’s Connect

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